Is the fresh air system a large air purifier? actually not!

Last year, the new concept of "new wind" was widely exposed, and the heat continued to rise. Even many people in the industry believe that the fresh air system is the most likely to become the sixth home appliance after the traditional five-color TV, washing machine, refrigerator air conditioner and computer. If you still don't know what the new wind is, then let's take a look at this article~

Unlike the air purifiers we are familiar with, the fresh air system is in the case of no window opening, fresh air comes in, the wind blows out, and the room keeps fresh air. Specifically, the fresh air system is an independent air treatment system. It is divided into a traditional fresh air system to be installed and a wall-mounted fresh air system without piping. At present, there are many families after renovation, and the wall-mounted fresh air system gradually replaces the air. Purifier, becoming the mainstream choice for air purification

The Smart Fresh Air system works by purifying the outdoor air with a new fan and then introducing it into the room. At the same time, pure fresh air occupies the whole house, and the original air is squeezed out of the room. The pure air is continuously delivered through the new fan to form a micro-positive pressure cycle of the whole house air.

With the "new popularity" of the new wind, the battle for the purification effect of the fresh air system and the air purifier has never stopped.

Some people say that the fresh air system is a large air purifier, but it is not.

Although, the fresh air system quickly became popular in China because of its technology. But in essence, the fresh air system not only purifies the air, but also ventilates the whole house while purifying, ensuring that the indoor air is fresh and aerobic. Nowadays, due to the relationship between temperature and outdoor air pollution, we can't continue to open the window. The fresh air system can continue to ventilate for 24 hours under the condition of closing the window.

At the same time, the application of the fresh air system can effectively control the indoor air humidity, and there will be no mold and bacteria growth in the autumn and winter, which will ensure the health and the life of the furniture and buildings.

In addition, ventilation of the window is inevitably causing noise and other problems, and the use of the fresh air system can block the noise. For those who have high requirements for sleep quality, people who do not like windowing due to noise, the fresh air system has become their immediate need. Moreover, because of the new mute technology and accessories, the new air system such as Air Fort can guarantee the indoor ventilation while the noise of the new fan is much lower than that of the common air purifier.

 According to statistics, in Europe and the United States with better air, the popularity rate of public buildings and families has reached more than 90%, while the current penetration rate in China is less than 2%.

Such a huge market has attracted many companies to actively deploy, not only traditional home appliance brands, but also technology companies that focus on air services like Air Fort.

“Consumer upgrades have come, people’s demand for air has also escalated. From outdoor pollution protection to intelligent management of indoor air quality, consumers have higher demand for air consumption, and smart fresh air systems have emerged.” Air Fort CMO Zhang Beiyu said .

In an interview with reporters, Zhang Beiyu said that modern consumers have completed the transition from buying hardware to buying services. What users want is not to “own products” but to “enjoy the experience”. Speaking of “the air quality is getting better”, Zhang Beiyu said that the demand for air quality in the consumption upgrade will become increasingly prominent. With the improvement of smog problems, the air purification industry will complete the upgrade from panic consumption to quality consumption.

According to Zhongyikang data, last year, Air Fort achieved the best sales performance of the new wind in the Jingdong platform. In Zhang Beiyu's view, Air Fort is able to do this because of the insight into the nature of user needs. "The essence of returning to user needs is to make the top priority of products and word of mouth. Let the products speak and let users speak for us. This is the right product and marketing in the context of product innovation and consumption upgrading. Method." Zhang Beiyu said.

In the eyes of most companies that are doing fresh air systems, the fresh air system is not a substitute for air purifiers, but a product of social progress.

However, compared with the already mature market of air purifiers, the fresh air market is still in the growth stage. At the beginning of the development of air purifiers, there are mixed phenomena, chaotic prices, lack of regulations, etc., and new winds cannot circumvent these problems. Therefore, for the new wind in the growth period, what is currently being done is not to consider how to play with the air purifier, but to introduce national standards as soon as possible, formulate industry norms, rectify industry chaos, strengthen consumption guidance, etc., and make the fresh air system more rational and Healthy development.